Don't reveal everything too earlyĭon't email the board beforehand, it needs to be shown live Mixing mood board elements in with a presentation rather than bolting them on at the end can be an effective way of communicating concepts to the client. Remember, you're trying to use subliminal visual tricks to help a client to 'get it'. That's the standard practice, but you can also consider making them part of your pitch or presentation.
They stand alone to provide guidance on mood and tone. Mood boards are generally considered to be separate from a pitch or presentation. Incorporate your mood board into your pitch Just be careful with your fingers on that blade! 07. The tactile nature of cut-out images glued onto boards enhances the emotiveness of what's being communicated. It may seem like an old-fashioned thing to do, but perception-wise it's a real ace up your sleeve as a designer. Although cutting this stuff up with a scalpel and spray mounting cut-out images onto it can be a hassle (especially if you're not dexterous with a blade), it can also be extremely effective as a presentation tool. Traditionally, mood boards were made from foam board. When it comes to making a physical mood board, don't be afraid to get, well, physical.
Think about how a person viewing your mood board solely via email would view it, and make sure that they will be able to follow its flow. Choose the right formatĪim to establish how your mood board is going to be presented from the outset because this will determine how you go about creating it and how much or little detail to include.Īn 'offline' mood board will generally be looser in style and could still be presented online, with some explanation, while a completely online mood board should be tighter and will generally need to work harder to convey a theme or style. This can make it much easier for a client to interpret your ideas. When putting together your mood boards, think of yourself as a curator rather than a collector, and try to introduce meaning and threads that connect the images. Have you ever been to a gallery exhibition and just not felt 'touched' by the exhibition or 'moved' by what was on show? It's very easy to shove a load of stuff together and call it an exhibition, but it takes real talent to curate threads and synergies between works to make an exhibition that holds together.
Curate your collection as you would in an art gallery
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